During the past two years, there has been a shift in shopping trends with digital sales rising across the globe. According to a report, online spending increased by more than 50 percent in 2021 which was a huge rise from 2019. Given the changing consumer behavior, many businesses are moving towards eCommerce as well. It is essential to have a well-designed website or eCommerce platform that encourages visitors to stay for a long time and make a purchase as well.
Most web designers focus on including elements that improve user experience and simplify the search or payment process. You might find it slightly tricky to create an eCommerce platform that is interactive, user-friendly, and represents the brand closely as well. This is where it’s a good idea to look for ways that make the design process easier and less time-consuming. Here is a guide to the lazy website designer’s way to eCommerce site creation.
Pick the Right Website Builder or Platform
One of the first things that you need to consider for creating a functional eCommerce web page is the right platform or builder. Most such solutions have multiple in-built features and options that can help you design a website that has a high conversion rate. You can opt for platforms like Shopify or BigCommerce to launch a web page that immediately engages the visitors and encourages them to explore the products.
If you want to go with a website builder or get WordPress plugins for eCommerce, then you can look through the relevant options. There are also DIY tools too like those offered by DesignMantic.com that have a range of templates for online stores or small businesses. Before making a decision, discuss all the possibilities with the client and have a clear idea of what they require. This way, you can create a dedicated eCommerce website that has an easy checkout process, interactive layout, and various payment options for potential customers as well.
Showcase Brand Elements and Logo
Most people prefer buying from brands that have similar values and can be recognized easily. They are likely to search for the website before anything else. It is crucial for the website to reflect the brand identity and highlight the core values or mission. When creating the eCommerce platform, pay attention to the logo placement, brand colors, typography, and images. The brand icon is typically located in the top left or towards the center of the navigation bar.
This makes it easier for visitors to notice the design instantly and recognize it later on too. It is very important for the logo design to connect with the audience and tell them exactly what the business has to offer. Other than that, you also need to focus on incorporating appealing colors which bring out positive feelings and convince visitors to make a purchasing decision.
Similarly, the typography and fonts for headings and important information should grab attention instantly. Choose styles that can make a lasting impact on the viewer and keep them on the page for a long time.
Product Photos and Detailed Descriptions
When it comes to following the lazy web designer’s way to eCommerce site creation, this is one factor that can simplify the entire process. Once you have an idea of the branding elements and layout, you should move toward the product descriptions and visuals. This is what actually matters in the end. With high-quality images and detailed information, you can convince visitors to buy a few items. People, today, are looking for a good online shopping experience.
Since they cannot physically check the product, the visuals and details can give them an insight into how it can solve a problem for them. According to a study by MIT, humans are able to process visuals in around 13 milliseconds. So clear and large pictures allow visitors to look at the product closely and decide whether they want to purchase it or not. By including the specifications, ingredients, or any other details, you can generate more interest as well.
Search Bar for Easy Navigation
While many potential customers browse through different options, some might be searching for specific items. With a prominent search bar that is located above the fold, you can make it easier for visitors to find what they are looking for and immediately checkout. This is an important design factor that supports easy navigation. Include a search bar that allows people to search the entire website and directs them to the relevant products or information.
If consumers are unable to get any answers or solutions, they might leave the page and turn to the competitors. So it’s a good idea to optimize the product and landing pages for website search as well.
To Sum Up
If you are looking to create an eCommerce platform and launch it within a short time, then this lazy designer’s guide can prove to be quite useful. Keep some of the factors above in mind and add elements that make the web page stand out from others in the industry. Simplify the payment process so you can keep people until the end and prevent potential customers from abandoning their carts.
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